Your rhythm
Built from 3 years of your own months, not an industry assumption. This is what normal looks like for your business.
Strongest stretch
Strongest months: Jun, Dec, May
Strongest quarter: Q2 (Apr–Jun)
These are historically your strongest months and quarter.
Slowest stretch
Slowest months: Jan, Feb, Mar
Slowest quarter: Q1 (Jan–Mar)
These are historically your slowest months and quarter.
Cash to set aside for the slow stretch
$6,500
Covering Jan, Feb, Mar. These months still cover themselves — this closes the gap to what a typical month clears. Building it during Jun, Dec, May works out to about $2,200 per strong month. This is sized from your own history, not a blanket percentage.
Q1 (Jan–Mar)
−14%
vs. a typical month
Q2 (Apr–Jun)
+8%
vs. a typical month
Q3 (Jul–Sep)
+1%
vs. a typical month
Q4 (Oct–Dec)
+6%
vs. a typical month
When each service sells
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Exterior painting historically peaks in Jun. With a 60-day sales cycle, leads need to be coming in by Apr — about 2 months ahead of the season.
Best to worst months
Ranked by revenue. One unusual month is noise; the same month ranking high three years running is a pattern.
- 1Jun 2026$121,400
- 2May 2026$118,900
- 3Jul 2026$116,300
- 4Apr 2026$112,600
- 5Mar 2026$104,800
- 6Feb 2026$91,200
- 7Jan 2026$86,400
The same month, year over year
Jul 2026
$116,300
+20% vs. 2025
Jul 2025
$97,000
+18% vs. 2024
Jul 2024
$82,500
First year on record